About me
I’m a highly-skilled graphic designer and identity expert with over 20 years professional experience, mainly in the financial services sector. I’m incredibly well organised and am as comfortable directing others as I am at producing work myself. My background is in design for print although I have a solid understanding of screen-based design too.
- More than 25 years professional experience as a graphic designer – with the vast majority of this time spent managing a team of creatives.
- Strong concept development and design skills.
- In-depth understanding of the both the visual and strategic requirements of a strong brand.
- Equally at home in the studio, in front of clients or working with account management, workflow and planning teams.
- Technically very competent. I have a detailed knowledge of all the major graphic design software as well as some experience in using Adobe After Effects.
- Incredibly resourceful, adaptable and able to solve problems without ceremony.
Below are a few samples of my work – wherever possible, I’ve included links to the finished items. Please get in touch with me if you have a project you'd like to discuss.
Elite Spirit visual identity
Elite Spirit is a start-up company that produces small batch spirits. All of the products are military themed to reflect the background of one of the company’s founders. Shown here is a sample of the initial concept presentation pack, the faux insignia logo they eventually settled on and some screen captures of a short promotional video I produced for use on their socials.
IFA DNA Report for Fidelity Adviser Solutions
Fidelity Adviser Solutions undertakes an annual survey with their adviser community to identify the challenges they face and the opportunities that can often result. Each year, the results of the survey are published in a report entitled ‘IFA DNA’. The report is primarily intended for digital delivery so the layout has been optimised for this. For example, the DNA helix from which the majority of the charts and graphs hang from, spans multiple pages ensuring the document feels more like one continuous piece – as opposed to a series of discrete pages – when viewed online.
Generation Self Employed Report for Fidelity International
This is another report produced for Fidelity – this time for their UK PR team. ‘Generation Self-Employed’ is the output from a survey of over 2,000 people, across a wide spread of ages and employment types. It explores the issues facing self-employed people and the benefit gap that can exist between them and those in full-time employment. The design of this piece juxtaposes the narrative – styled using Fidelity’s usual look and feel – with ‘hand-drawn’ panels highlighting the key takeouts from the survey results.
Vetus visual identity
Vetus is part charity, part traditional recruitment consultancy and was set up to support veterans in getting back into work after leaving the armed forces. The work involved logo design, visual identity development and the creation of a suite of templates.
Eight Roads Annual Report and Accounts
These visuals show an annual report and accounts for the venture capital firm Eight Roads. The report needed to be produced to a tight timescale – for publication as soon as possible after their financial year end – and in both PDF and HTML formats. The document contains a large amount of sensitive data so, for reasons of confidentiality, I'm not able to include anything more than these thumbnails.